Sensemaking, ideation & design

At Midnight Labs, we use a human-centred approach to sensemaking, ideation, and design.

  • Our sensemaking processes are designed to help us understand your business challenges and culture so our solutions are embraced and fit for purpose.

  • Our ideation and sparring will empower your team’s creativity and innovation, ensuring everyone has an impact on the outcome.

  • We design elegant and modern solutions fully tailored to your unique context and focused on maximising performance and impact.

LEARNING & DEVELOPMENT

Our learning and development programs are centered on learning theories developed for the modern world that focus on critical thinking, collaborative learning, and connecting knowledge to decision-making and action. They are informed by the science of learning and built to form long lasting habits. After all, scaffolding isn’t meant to be permanent.

  • Form your own interpretations of and opinions on the content.

  • Get diverse thoughts and opinions, share ideas, debate, get corrected, change your mind, and learn from others.

  • Put it into practice, make decisions with your new knowledge, and get feedback.

data science
is knowledge

We use data science and AI to measure your current state, impact, engagement, and sentiment during and after the project, giving you actionable insights and proof of ROI.

  • Uncover the purpose of the project in order to determine the objectives that can be addressed through analysing data

  • What is the business process, and what data is created during it? How can we tap into the process for data and measure it for business intelligence?

  • Collect, define, clean, and transform the data into a usable format for analysis, including checking for missing data, duplicates, and errors.

  • Conduct analysis by developing metrics, identifying patterns and trends in the data, or otherwise deriving insight.

  • Use data visualisation techniques to create clear and concise representations of insights and recommendations obtained from the analysis, tailored to the needs of the audience.